Another Steve Jobs quote (via SvN):

Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

I love how he uses first-person plural here (presumably by “we” he means Apple). It’s part of his Reality Distortion FieldWP. I think Apple employees have a strong sense of “if you weren’t great you wouldn’t be working here”. Sure, not all Apple employees are great for the company, but the feeling is very encouraging to those who are, and it leads many people to achieve great things.